Men and Women Approach Social Media Differently

S&A Cherokee has helped various clients develop and implement a social media strategy, from recommending outlets and designing templates to developing schedules and actually posting content on their behalf. While many companies see the importance of social media for their brand, they may not be considering the difference in how men and women engage social media.

Depending on the demographic they want to reach, it may be beneficial for companies to know which social media channels attract more of which gender, how often they visit, and how long they tend to stay.

Following are some findings recently summarized in an article on

Men are more drawn to LinkedIn, YouTube and Google+, while women are more drawn to Pinterest, Facebook and Twitter.

Men make up about 54% of LinkedIn and YouTube users, and 64% of Google+ users.

Men spend about one hour on YouTube each week while women spend about 35 minutes on the site each week.

Women make up 58% of Facebook users, 70% of Pinterest users, and — this was a surprise to me — 62% of Twitter users.

Women have larger Facebook networks than men (they average 8% more Facebook friends than men) and are almost twice as likely to share content (62% of Facebook shares come from women).

Overall, women participate in social media more than men. While 71% of women use social networking sites, only 62% of men do.

These figures will no doubt fluctuate in the coming years, but in the meantime it all makes good food for thought when contemplating social media campaigns.

Author: Glenn Gillen, APR
Glenn Gillen is our Senior Account Manager.

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