case study: precision tune auto care

Public Relations



Precision Tune Auto Care has been a trusted, one-stop shop for vehicle maintenance and repairs for nearly 40 years. Precision Tune Auto Center hired S&A Communications as its marketing partner to develop and execute annual marketing plans designed to hone messaging, build brand awareness, drive car counts and increase top line sales.


  • Develop a strategic marketing plan with integrated tactics aimed at the defined target market and supporting the business goals
  • Develop creative advertising and marketing pieces with on-brand messaging and consistent look and feel
  • Develop coupon mailer strategy and provide recommendations on print advertising outlets most suitable for Precision Tune based on target market and budget
  • Design print ads that effectively communicate Precision Tune’s brand and messaging, continue to produce new creative throughout the year with a consistent look and feel that supports the brand
  • Use email marketing newsletters to engage with and educate customers on car care Identify appropriate PR and community involvement opportunities
  • Develop and manage a digital marketing campaign, including creation and maintenance of display and text based ads; develop landing pages and conduct analytic tracking and provide recommendations based on insights
  • Test targeted cable television commercial advertising in an initial market for 6 months
  • Develop targeted television advertising campaign in three major markets, including organization of production, script writing and correlating networks with the most efficient advertising cost
  • Oversee qualitative consumer research study


  • Client reported 2.6% overall sales growth for the state FY 2015 versus 2014
  • Successful television commercial launched in initial market
  • Client reported sales growth of +10.8% in that market FY 2016 versus 2015
  • Increase in referrals to Precision Tune website and YouTube channel
  • 267 potential customers were referred to Precision Tune’s commercial(s) on YouTube
  • Landing pages lead to an increase in website traffic flow
  • Newsletter created more coupon downloads, added customers year over year
  • 2,488 coupon downloads for the enewsletter emails
  • 476 potential customers were referred to the Precision Tune website
  • Increased digital advertising improved number of impressions, conversions, and clicks received by 20.69%, 24.08% and 22.64%, respectively
  • An increase in the digital marketing budget, resulted in an improvement of impressions, conversion and clicks
  • Impressions increased by 20.69%, clicks increased by 24.08% and conversions increased by 22.64%
  • One campaign had an increase in impressions of +149.58%, clicks of +192.84%, conversions of +258.49%, CTR +12.50% and a decrease in Avg. CPC of -10.62% and Cost/Conversions (-26.99%)


S&A Communications has been a valued partner since 2013. Prior to S&A, we had almost exclusively focused on direct mail coupons. With their direction and creativity, we have communicated our message through new and effective mediums, such as digital, TV, e-Newsletters, email campaigns, and point-of-sale displays. We trust the team at S&A, and we appreciate their work from generating ideas to execution.
Jason Allbert, CEO
Precision Franchising, Inc.