case study: metrogistics

Public Relations



Breaking away from an established firm to start your own company is always fraught with challenges and potential pitfalls.

S&A has been the agency of record for automotive logistics company MetroGistics since its founding by industry veterans William Billiter and Scott Naz in 2010. We’ve been with them every step of the way as the company has launched new apps, added staff, moved to larger offices, hosted fundraisers, expanded its geographic footprint, and acquired other firms.


Scope of services:

  • PR counseling
  • Press releases
  • Media pitches
  • Monthly blog content
  • Quarterly employee spotlight articles
  • Guest articles
  • Media monitoring
  • Digital marketing
  • Graphic design
  • Editing and proofreading
  • Social media


Today MetroGistics is recognized as an industry leader whose broad slate of clients include auto dealers and dealership groups, OEMs, rental car companies, auto auctions, corporations relocating staff, and individuals needing to transport their personally owned vehicles across the country. They’ve even served celebrities and pro athletes. Not bad for a company that’s only in its first decade of existence.


Our contact has always been responsive and professional, often anticipating what we need to do before we even realize it. We couldn’t be happier with the relationship we’ve built over the past seven years.
Melissa Trautman
Vice President of Marketing Strategy & Integration, MetroGistics