case study: fld
Services
Creative
Digital
Public Relations
Industry
automotive
situation
S&A Communications has provided a variety of PR, creative, digital and marketing services for FLD, Inc. over the course of 15 years. With S&A’s counsel, FLD agreed that the word “disposal” in their business name (Fleet Lease Disposal), began to have a negative connotation in the industry. To better position the company for additional national growth, Fleet Lease Disposal would be rebranded to FLD, Inc. S&A lead the rebranding process.
solution
- Responsive website redesign on Joomla CMS
- Design of logo
- Design of marketing materials
- Expo booth design
- Public relations, media outreach campaigns to trades and local market media in key regions across nation
- Media buying
- Product launch support
- Conference marketing (email marketing, booth traffic generation)
- Custom photography
reaction
Our company strives to be the leader in fleet remarketing technology, so we needed a website that communicated that core business value while being engaging and professional enough to act as the gateway for a potential conversation with a new lead. S&A was the obvious choice for us based on their industry knowledge and highly experienced team of design and digital experts and account managers. Our new website is sleek, responsive and designed perfectly for our end-user experience.