Services
Creative
Digital

Industry
property & construction

Falcon Engineering is a multi-discipline engineering firm founded on innovative engineering solutions, progressive leadership professionalism. Falcon engaged S&A Communications to design and develop a new website aimed at portraying an accurate depiction of the company’s professionalism, responsiveness, and top-quality work while being more engaging and attracting more traffic. Previously, S&A had designed the logo and other business collateral for Falcon Engineering, making this project a continuation of a long-standing relationship.

• Interviewed Falcon leadership to assess needs, wants, and vision for the new website
• Identified two key target audiences: 1) companies, organizations and municipalities seeking engineering services; and 2) qualified engineers seeking employment
• Evaluated the existing website and researched competitors’ websites
• Designed a responsive website in WordPress to meet these objectives: highlight client work and visually showcase projects, articulate Falcon differentiators, effectively communicate client satisfaction, and project Falcon’s unique culture in order to recruit talent
• Provided custom photography of projects around North Carolina

Year-over-year analytics showed:

• A 66% increase in homepage views
• A 416% increase in visits from mobile devices

The website won three awards:

• Platinum Award from the Hermes Creative Awards
• Gold MarComAward for Business to Business website
• Award of Excellence and Best in Category from the InSpire Awards