case study: borealis

Public Relations



Borealis, a leading provider of innovative solutions in the fields of polyolefins, base chemicals and fertilizers, along with customers and honored local guests, celebrated a hallmark in its global expansion efforts by declaring its new polypropylene (PP) compounding plant in Taylorsville, NC, open. The 50,000 sq. ft. facility, with rail siding in place, adds an initial 66 million pounds of capacity to strengthen Borealis’ and Borouge’s global supply capability for thermoplastic olefin (TPO) and short-glass fiber (SGF) compounds. Among the first compounds produced in the new facility are those used to make automotive interior and exterior parts for major OEM and Tier customers.

To celebrate the grand opening of its first manufacturing facility in the U.S., Borealis planned to host a three-day inauguration celebration for its partners, customers, employees and media in Charlotte and Taylorsville, NC. Borealis hired S&A Communications for event strategy and planning, as well as regional public and community relations support.


  • Event planning
    • Secured hotel block and venue for customer/VIP dinner
    • Identified entertainment for customer/VIP dinner
    • Organized catering for customer/VIP dinner, inauguration event, media event and employee event
    • Mapped out and organized setup, AV and staging for all events
    • Scouted out venues in Charlotte and the manufacturing plant in advance
    • Managed budget of all event and signage expenses
  • Invitation & Registration
    • Designed email templates to be used as digital save-the-date email, invitation email, and reminder to register
    • Updated and built email databases and distributed emails
    • Created landing page with event information and registration contact form (collected and managed by S&A)
    • Managed registration for customer event and hotel booking, RSVPs and name tags
  • On-site event management & support
  • Media Relations
    • Developed media list of local and industry media
    • Identified local VIPs, invited to inauguration event
    • Distributed press release and invited media to media event at plant
    • Prepared client for media event, arranged tours and interviews
  • Photography
    • Conducted two full-days of shooting (plant prior to event) and for inauguration event
  • Transportation
  • Event gift management
    • Coordinated transportation for event attendees to and from the inauguration event
    • Researched and secured event giveaways, assembled bags
  • Plant signage and on-site décor
    • Worked with local vendors to produce interior and exterior signage for plant (road sign, logos, flags, room labels, etc.)
    • Organized on-site décor at plant, venues, including in-room welcome baskets
    • Worked with vendors to create customized display walls to showcase products
    • Created and printed pocket events overview and itinerary
  • Coordinate Ribbon Cutting
    • Ordered branded ribbon and scissors
    • Provided client direction for ribbon cutting flow, talking points and visuals


  • US House Rep Virginia Foxx announced the grand opening news to the House on C-SPAN
  • Borealis grand opening made the front page of The Taylorsville Times
  • The local Town of Taylorsville presented a plaque with 11 VIPs present
  • Borealis was very happy with the plant signage and event decorations
  • Borealis and attendees were very pleased with the turnout, organization and execution of the three events (customer event, Inauguration event and employee event), and feedback, which included comments such as “great job,” “very well done,” and “pleasure to work with.”