Top Tip to Make the Most of Your Company’s Social Media – Learn How to Engage Your Employees as Brand Ambassadors

Social media has evolved into a crucial marketing tool for any business, small or large. Engaging your employees is one tip to make the most of your company’s social media efforts. Through a bit of training, cohesiveness, patience, and uniformity, your business can utilize your employees as a team of brand ambassadors on social media, specifically LinkedIn.

For those not accustomed to using social media, it can seem daunting to learn. To get more of your team on board, it’s critical to be patient with those who may not be as savvy or those who may be a little more reluctant when it comes to utilizing LinkedIn.

Host an in-person or virtual training session to ensure your team knows what is expected. Open by sharing your business’s LinkedIn strategy and goals. Emphasize the importance of employees’ roles and build their understanding and buy-in. Typically, increasing brand awareness, strengthening engagement, and generating leads are top LinkedIn priorities for businesses. Employees can play a key role here.

Ensuring each team member has a LinkedIn profile is the first step. You’ll need a branded banner and a brief description of your business (the same as what you use for your company’s LinkedIn page) for each employee to use on their professional LinkedIn profiles. Everyone should also have a professional headshot and display their job title. Showing cohesiveness amongst profiles is an integral part of upholding brand standards.

The next step is explaining what you need your employees to do when you post from your company’s LinkedIn account. Be clear and concise. Show an example. Make sure employees follow your company’s page. They need to react to – and ideally comment on – the company’s posts. Whether your company’s post is a technical blog, conference update, or company outing photo, having the team comment builds awareness and engagement.

These engagements are great for getting your posts picked up in LinkedIn’s algorithm. A benefit of LinkedIn is that when someone reacts or comments on a post, it also gets shown to all of their connections. This opens your posts up to new people you might not have previously been exposed to.

Later, you can coach your team on creating their own posts or curating industry information to take their role in maximizing social media a step further into thought leadership.

While social media can be a significant undertaking, leveraging your most important asset, your people, can exponentially help to build exposure and open up your brand to new opportunities.

If you don’t have the expertise to run a social media training session, enlist the help of a marketing agency, such as S&A Communications. Give me a call.