S&A Cherokee Announces Equity Partners and New Management Structure

Cary, N.C. (Jan. 3, 2011) — S&A Cherokee, one of the Triangle’s largest communications and media firms, today announced that a new management structure took effect on January 1. Long-time employees Bill Zadeits, Chuck Norman and Michelle Matthews—all equity partners of the firm—have assumed the title of Owner/Principal.

S&A Cherokee Founder Ron Smith, who also will have the title of Owner/Principal, will dedicate more focus to strategic growth opportunities, particularly with the firm’s rapidly growing presence in the national automotive media and dealer support arenas. He also will serve as senior counselor with the firm’s public relations clients. Zadeits and Norman will assume management of the company’s the day-to-day operations while Matthews will continue to focus on finance.

“I have been very pleased with S&A Cherokee’s growth, especially over the past few years in the midst of a challenging economic climate,” said Smith. “Bill and Chuck have spearheaded the management of the company during this growth period, and I’m confident in their abilities to continue this momentum. I’m looking forward to dedicating my time to finding the appropriate strategic opportunities that will help fuel continued growth.”

Zadeits primarily will be responsible for the firm’s automotive publications and dealer network, as well as local and regional publications, while Norman will focus on the firm’s public relations practice and administrative oversight.

“This new management structure puts a framework in place that ensures the long-term viability of S&A Cherokee,” said Smith, who added he was looking forward to working on new strategic opportunities. “Bill, Chuck and Michelle have all been integral parts of our success, and I believe they represent a highly qualified next generation of leadership for our firm.”