Integrated Approach Delivers Solid Marketing Campaigns

Over the 31-year history of S&A Cherokee, we’ve been blessed to have customers of varying sizes, in various locations throughout the country, and with different needs. Some employ us only for specific services like media relations or Web design, while others have tapped into our full array of offerings.

S&A Cherokee recently won seven InSpire Awards from the North Carolina Chapter of Public Relations Society of America (NCPRSA), including Best in Show Bronze. Among these were three Silver InSpire Awards recognizing entire campaigns: Athleta Grand Opening at Streets at Southpoint; Community Investment Bonds Public Information Campaign (joint entry with the Town of Cary); and Band Together NC Promotion and Branding.

These award-winning efforts required planning, collaboration, communication and coordination among our clients and numerous staff, each of whom contributed his or her skills and expertise.

These are just some of the services/skills required to carry out these campaigns:

  • Research
  • Strategic planning
  • Event management
  • Writing/editing/proofreading
  • Developing messaging and talking points
  • Media relations
  • Web design
  • Email marketing and HTML email design
  • Direct mail campaign management
  • Graphic design
  • Media buys
  • Media monitoring
  • Database management
  • Print production coordination
  • Script writing and video production
  • Photography
  • Community relations
  • Social media planning
  • Budget monitoring

While there are many freelancers or boutique agencies that excel at one or more of these services, it takes a full-service firm to optimize results for integrated campaigns. By doing all this in-house, we operate efficiently and cost-effectively. We also work to eliminate or reduce task handoffs and potential miscommunications.

If a client requires a service that we don’t currently offer, we can tap into a wide network of vendors and partners to help deliver it. S&A Cherokee remains the project manager and quality control monitor.

As the Triangle’s longest continuously operating public relations company, we’ve evolved over time to meet our clients’ needs, and no doubt will continue to evolve. However, we’ll do so in a manner that makes strategic and financial sense. In doing so, we’ll continue to offer integrated campaigns to our clients who want them.

To discover how S&A Cherokee can help with your marketing needs, contact us for a free consultation at (919) 674-6020.

Author: Glenn Gillen, APR
Glenn Gillen is our Senior Account Manager.

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