Five Things Basketball Can Teach PR Practitioners

Although my basketball career ended at the junior varsity level in high school, I’ve maintained a love of the game and its many nuances.

Of course, working in the heart of Atlantic Coast Conference territory, it’s hard to escape the enthusiasm for college basketball that ramps up exponentially around tournament time.

In reading about and observing the game, it’s occurred to me that basketball can teach us some general lessons and principles that can be applied in the PR/communications field. Here are just a few examples.

1.      Preparation is key

Just like coaching staffs prepare a scouting report of their next opponent, PR pros need to get a general lay of the land and determine where to emphasize strengths, minimize weaknesses and develop an overall strategy for success.

2.      Your team needs to be on the same page

If players are confused about defensive matchups, positioning and which offensive sets they’re running, it’s hard for a team to effectively implement the coach’s strategy. Likewise, everyone on your team (including clients) should know what their assignments are so you’re not duplicating efforts or sending out mixed messages.

3.      You can make adjustments

If a certain lineup or style of play isn’t working, the coach has the prerogative to change things up. Same goes for PR tactics. PR plans should be living documents that provide guidance, but aren’t set in stone should new circumstances arise.

4.      It’s nice to have a well-rounded team

You don’t hear about a team comprised solely of guards or centers. You need a balance of skills and expertise. Everyone can contribute from their skill set (strategizing, writing, graphic design, Web design, project management, media relations, etc.) toward the objectives.

5.      Celebrate your successes

Not everyone has the money or resources to compete with Fortune 500 companies or multinational PR firms. Recognize and acknowledge the small wins on your way to the bigger goal.

Now if anyone has some good tips for filling out March Madness brackets, I’d love to hear them.