DealersLink names S&A Communications as agency of record

Cary, N.C. – Broomfield, Colorado-based DealersLink, a leading authority on automotive systems integration and networking technology, has selected S&A Communications as its public relations agency of record. S&A will provide support to the company in the areas of media relations, monitoring, content marketing and social media.

Founded by a team of auto dealers in the late 1990s, DealersLink established the country’s first dealer-to-dealer marketplace and continues to introduce innovative products and services like its new Dealer Marketplace mobile app and the MotorCloud retail consumer site.

DealersLink’s mission is to operate the most efficient and advanced wholesale vehicle marketplace in the nation. Its research and development investments have allowed it to partner with companies like CARFAX, Hertz Dollar Thrifty Automotive Group, ADP, Dealertrack, Fox Rent-a-Car, MetroGistics, NADA, Black Book, Kelley Blue Book, Manheim,,, AutoCheck and iLendingDirect.

“DealersLink CEO Mike Goicoechea grew up in a car dealership and draws from that experience when developing tools that dealerships can really use,” said Chuck Norman, APR, owner/principal of S&A Communications. “That familiarity and insight informs their dedication and innovation every single day. We look forward to working with the DealersLink team to achieve new heights in the auto industry.”

For more information on DealersLink, visit or call 844-340-2522. For more information about S&A Communications, call 919-674-6020. Also, visit or follow @sacommunicate on Twitter.

Author: Glenn Gillen, APR
Glenn Gillen is our Senior Account Manager.

Leave a Reply