Business card = first impression

Do you use your business card as a way to get noticed? Companies should treat their business cards as another marketing tool. It’s the first thing potential clients see, their first impression of your company and your brand. In order for your company business card to do its job, to grab someone’s attention and to be shared – and ultimately secure more clients – you might consider following these rules:

• Use your company logo. If you put nothing else on the card, at least put your logo. Well, that’s a bit of a stretch, but you get the point? You can’t have a business card representing your brand without your company’s logo.

• Stay consistent with color and font choices. Your business card should be consistent with the design of your website and all other marketing materials. Use the same colors and fonts throughout. When possible, use any graphic elements of your brand that could tie the card back to your business.

• Make sure all the pertinent information (your name, title and contact info) is on the card, but keep it simple. Don’t clutter your design with information that can be found online. You want your card to get their attention and then drive them to contact you or check out your website.

• Think outside the rectangle. Creative business cards are usually shared among colleagues, therefore continuing to market for you long after your meeting. Your card doesn’t have to be boring. Some industries allow for a little more creative flair. Take a look at what others have done by Googling “creative business cards.”

In the end, if you aren’t sure of the direction you need to go for your business card design, consider consulting a professional. Experienced graphic designers can take a look at your marketing materials and come up with something clever and professional… which is just what your company needs to stand out from the rest.