Atiz Innovation Selects S&A Cherokee as PR Agency of Record

Cary, N.C. – Los Angeles-based Atiz Innovation, a pioneer in book digitization hardware, has recently selected S&A Cherokee as its public relations agency of record. S&A Cherokee will lead the communications strategy for the launch of Atiz’s most recent product, Scandock, which allows users to take professional-grade scans from their smartphone.

Soon after being established in Bangkok, Thailand, in 2005, Atiz launched the innovative BookDrive® line of professional book scanning products. Since 2006, BookDrives have been placed in over a thousand organizations ranging from the world’s most prominent academic libraries, universities and service bureaus worldwide.

Atiz’s most recent product is Scandock, a PC-free scanner that utilizes smartphones to capture and store professional-grade, high-resolution images. The Scandock app, available for free on iOS platforms (soon to be released to Android), provides settings to autocorrect and produce true-color scans. Scandock’s sleek design features an aluminum base, silicone flat mat for document placement, crystal plexiglass neck, dual-track lighting arms, and switchable iPhone docks or universal smartphone docks. The product recently surpassed its $100,000 fundraising goal on the funding platform Kickstarter.

“As office technology continues to evolve and move away from conventional multi-function printers, we’ll be seeing more of companies like Atiz working to revolutionize the industry landscape and take the document digitization process mobile,” said Chuck Norman, APR, owner/principal at S&A Cherokee. “Atiz has a proven track record of launching successful products, and we are looking forward to working with the company to help them become a leader in scanning technology.”

For more information about S&A Cherokee call (919) 674-6020. To learn more about Atiz Innovation, visit www.atiz.com.