Why You Should Hire a Marketing Agency

Three key reasons to consider hiring a marketing agency

As you begin 2025 planning and budgeting for your business, you may wonder how to boost your brand awareness or increase sales to reach your goals. Now is the time to consider hiring a marketing agency. There are many reasons to consider hiring a marketing agency to handle most, if not all, of your marketing. Three great reasons include getting the deep expertise of a team of professional marketers, time savings, and cost savings.

Get a team of experts

Agencies, especially full-service ones, can handle all your marketing needs. Full-service agencies offer a wide array of marketing, advertising, and communications services to deliver a cohesive, consistent message for your brand. Agencies hire experts in public relations, social media (organic and paid), graphic design, digital marketing, website development and programming, print advertising, event management, media buying, photography, and video production. In addition, a strong agency team brings fresh eyes and multiple perspectives to marketing your business and supporting your goals.

Stay focused & save time

Many business owners don’t have the time, expertise, or capacity to develop and implement a strategic marketing plan. Engaging a professional marketing agency means business owners and leadership can stay focused on operations while the agency can focus on marketing. Once the agency understands your goals, they will present a marketing strategy, plan, and budget. If you need the agency to handle all implementation, the company’s selected point of contact involvement can be minimal – reviewing and approving content, receiving progress updates, and reviewing performance reports. If the primary contact has some capacity for marketing implementation, the agency can provide the strategy, plan, assets, materials, and guidance. Agencies should be flexible and tailor their scope of work to a company’s needs and capacity.

Expect cost efficiencies

Another benefit to utilizing a full-service agency is efficiency in the form of financial savings. Instead of paying salaries and covering benefits for numerous full-time employees to handle your marketing, engaging an agency on a monthly retainer offers the expertise of a team of professional marketers at a lower cost. This team should function as an extension of your own but without having to pay what it would cost to have all the marketing experts on your company’s payroll.

If you’re considering a marketing agency to help your company, look for one with wide-ranging expertise that’s easy to work with. Our award-winning agency has helped a wide variety of businesses for over 40 years. Let’s talk about your needs and see if S&A Communications may be the agency for you. Contact us:

• Jordan Vansiclen (Social Media Manager/Account Executive) – Email Jordan
• Deneen Bloom (VP of Client Success) – Email Deneen
• Josh Harris (Business Development Director) – Email Josh
• Megan Heater (Senior Account Executive) – Email Megan
• Deven Bhardwaj (Account Executive) – Email Deven