The effectiveness of a consistent brand for your company

When most people think of “brands” they instantly think of big names like Nike or Apple. Why is that? Well, other than having a great product or service to offer, they practice consistent marketing of their brand. Companies that do this well have a much greater chance of gaining the trust of clients while delivering a targeted message.

How do you create a consistent brand for your company?

1. Have a targeted audience in mind

Before creating a brand, you should first figure out who your target audience is. Knowing your target audience makes creating the look and vibe of your brand much easier. Creating a brand that caters to your targeted audience will allow a greater attraction between you and your desired audience. For example, if you are targeting a younger crowd, you should use modern logo design trends, color palettes and fonts.

2. Logo, color palette and font

A logo is the seed to any brand. It is the starting point when you are distinguishing the look and vibe of your company. When creating a logo for your company, you should also create a color palette to use on all promotional materials to assist in the consistency of your brand. Also, finding a font with varying weights (regular, italic and bold) to use consistently for the copy on your promotional material is a key component.

3. Market your brand

Now it’s time to spread the word about your company while maintaining your brand’s integrity. When marketing your company through collateral, ads or social media, continuously use the logo, color palette and font. Seeing your brand come together to promote your company the way you perceived is not only exciting but also means it was well executed.

With these tips in mind, your company will be on the right path to building a strong and consistent brand.